About us

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He enjoys being hands-on in the development of automotive solutions, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich thrives on challenges. With his extensive experience as Commercial Director in the automotive sector, Mich has propelled the company to new heights. He is among the industry's finest.

Aline Turner

Chief Technical Officer

Aline is one of those rare individuals who can genuinely say they love their work. She mentors over 100 in-house automotive specialists and nurtures a community of thousands of car enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her global experience, helps us interpret market trends and enhance our offerings. She is committed to driving growth and applies her expertise to elevate the company.